2020 began with a sprint to get the new episodes of Shell Matters aligned, with the first streamed in January.
MTN saw the delivery of the last in the current Ethics series of Yello Generation, which has been a very successful and popular initiative.
It also saw the sad announcement of Rob Shutter’s departure whose leadership the whole organization will miss.
ABSA’s video version of the 2019 theatre process for e-learning was completed and made available on their network.
Then Covid 19 struck.
In this period of tectonic shifts in social and business transactions Raintree has shifted all live studio and location filming, training and live theatre processes to online elements and created a wide range of characters and avatars in both local and international modules that can keep corporate momentum going.
Shell in particular has been making full use of the various approaches Raintree offers and has given the avatars and animated cast of characters the exciting task of keeping Shell Matters robust and engaging, recently adding characters based in Holland and Germany, to keep engagement alive.
Congratulations to the Raintree and Shell team that have achieved this novel innovation.
Employee motivation is going to be a continuous challenge for all companies and the dangers in Corporate Values Depletion will be a serious problem in remote operating.
The pressure on ethics and compliance will be significant and criminal syndicates will use employee vulnerability in their efforts to corrupt staff and force delinquent activities.
Raintree is busy in this conflict, helping clients to keep in touch with staff in meaningful ways that enable continued Emotional and Practical Ownership of Mission, Vision and Values.